Balmain x H&M / 2015

Oh. My. GOSH! Literally one of the most anticipated collaborations since its announcement in October was between French house Balmain and high street favourite, H&M. Wednesday 5th November (Bonfire night for us Brits) saw release in stores. FINALLY! This has been one of the most talked about and coveted collections where men and women around the UK were queuing from 9am, some even queuing since 12am, to wait for the doors to open. And after a chilly morning the entire collection was gone. The website even crashed from high traffic…

H&M have annual collaborations, (previous years have seen fabulous designers such as Alexander Wang and Louis Vuitton) but this year was definitely one of the most hyped we’ve seen. Police even had to calm down a brawl outside Regent Street! Balmain has surged in popularity, fuelled forward by #HMBalmaination and made famous through social media giants like Gigi Hadid and Kendall Jenner. These outfits not only offer buyers a chance to take part in high fashion at almost a fraction of the cost, but they look good, in a modern-but-vintage way.

This collection was specifically designed to speak to the generation of today and collaborating with H&M has allowed mastermind Olivier Rousteing to bring his unique creations to everyone. The creative director for this French haute couture pop house is only 30; he’s young and has a new, fresh outlook on fashion. His designs are all about fun, freedom and energy, and needless to say, they are completely and utterly beautiful. Rousteing’s work is incredibly detailed and meticulously tailored; intricate work with crystals and beads give a simple but strong look to the entire collection. From the serpentine patterned shoes to the ring bling diamonds, Balmain and H&M have reinvented minimalism with over-the-top details to fit in with the 21st century. The immaculate workmanship of this entire collaboration, especially the gold and silver features, give a French-courts-of-antiquity-touch to this glam party wear. Who wouldn’t be raving about this collaboration?! Not to mention some of these items are off tthe runway.

Many of the clothes in this collection for H&M are inspired from previous catwalks: The “Kendall” jacket, i.e. the opulent, velvet black jacket with pearls, is very similar to one of the 2012 Autumn Winter looks. And the tight navy top with laddered, silk, rope-draping was from the 2014 Autum/Winter runway show. These items are reborn for us non-supermodel men and women to wear; we can share in looking regal, smooth and sensual.

I’ve loved every piece from this collection, from the deep black velvet scarf to the Kendall green dress, but if we had to pick our favourites include:

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Images: H&M

I avoided the insanity and tried my luck online and after hitting the refresh button every three seconds, I finally managed to bag the silk black shirt embroidered with beads.(now selling on eBay for about twice the price). Aside from a few bandeau tops, the website is now totally sold out. Did any of you manage to grab some of the gorgeous clothes that were available? Let us know!

By Annie Mirza

Kouturemag

We are a magazine specialising in fashion, beauty and lifestyle.

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